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The Audience-Building Conference for Publishers, Editors, Marketeers and other Senior Executives.
Building New Audiences in Print and on Digital Channels
The Readership Conference & Expo is the premier event aimed at helping newspapers develop their audiences, whether in print or online.
The conference will showcase a wealth of new ideas and initiatives that highlight the opportunities and strategies which have proven successful in delivering continued audience growth on all platforms.
Session 1
New newspapers for niche audiences.
How newspaper companies are launching new publications to grow audiences amongst traditionally non-newspaper reading groups.
Session 2
Stand-alone digital newspapers: new competitors and new opportunities.
Session 3
How to increase circulations.
Case studies from newspapers which have durably increased circulation.
Case Study 1
Promotions that work and retain readers.
How to promote newspaper sales and retain the increases gained. Why some promotions work and retain the gains over time and why others are doomed to fail in the long term.
Case Study 2
The reader clubs that target the all-important reader demographics and develop real loyalty and high rates of repeat purchase and subscription.
Case Study 3
In many markets, newspaper audiences are expanding rapidly. What are the lessons that can be learned for newspaper companies in markets that are facing circulation challenges?
Session 4
Removing the barriers to readership and purchase.
In this session, we examine how newspapers can ensure that the circulation process and design and format of the newspaper remove the barriers to readership. In short, making life easy for the potential reader.
Session 5
The new broadcasters.
Newspapers which are moving into digital broadcasting and competing effectively with traditional broadcasters, with targeted relevant content in their local markets.
Session 6
The new newspaper.
What will be the future of the printed newspaper? This session examines the possible options that lie ahead for the industry - new formats, new niches, new products and new audiences. Already newspapers are exploring many new ways of re-packaging their content, targeting audiences in new ways and delivering demographic- specific audiences with a high advertising value and low wastage.
The conference will also include the presentation ceremony for the 2008 World Young Reader Prize, sponsored by Norske Skog, the global paper producer, as part of its support for WAN's Newspapers in Education Development Project.
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